ESforce announces partnership with KFC
ESForce has announced that it will be partnering with KFC for an upcoming season of an international youth project called KFC Battle, a ‘large-scale sports, cultural, and educational project aimed at young people’.The last season brought together 250,000 participants and visitors, who will be joined this year by thousands more young people from Russia and the CIS region, in cities including Moscow, St. Petersburg, Kazan, Krasnodar, Novosibirsk, Omsk, Rostov-on-Don, Samara, Saratov, Surgut, Tver, Tyumen, Ufa, Volgograd, Astana, and many, many more.Support for the participants will be provided by genuine professionals in their respective fields, people who have already made the journey now lying ahead of the young sports players, performing artists, and bloggers. This year, KFC Battle will for the first time include a KFC Esports Championship in Dota 2, with famous player and RuHub analyst Yaroslav “NS” Kuznetsov as mentor. Analysis studio RuHub will also take charge of livestreaming the KFC Esports Championship.The championship is open to any team from Russia and the CIS consisting of players aged 14 or over, and participation in the championship is free. The qualifying stage will consist of two online qualifiers to determine the 4 strongest teams that will be invited to compete in the concluding round, the Superfinal in Moscow on July 21–22. The winning team of the KFC Esports Championship will earn a quota in the Dota 2 finals of the 2018 Russian Esports Cup, held by the Russian Esports Federation, as well as a trip to Europe.Darya Martynova, Project Leader of KFC Battle, said: “Our project works with trends among the young. These days, esports is a full-fledged sport with a great number of young enthusiasts around the world. Branching into esports is an important step in KFC BATTLE’s development as a project. We are faced with an interesting task: to organize an international Dota 2 Championship with a spectacular final in Moscow. We are confident that, with a major holding like ESforce as our partner, we will be able to hold a truly large-scale, professionally organized tournament”.All details of KFC BATTLE’s new season are available on their official website, www.kfcbattle.com.Esports Insider says: ESForce and KFC have hatched a great plan here to provide this eggcelent opportunity for younger players in Russia and the CIS region. KFC are a huge, globally-recognised brand that can help further legitimise the opportunities for careers in esports to a younger audience.