Istrian winemakers have announced the development of a Strategy for the development of winemaking and viticulture until 2030
Representatives of Istrian wineries and Vinistra associations held a meeting with the Istrian County Prefect, which was also attended by the Mayor of Pula and the Head of the Administrative Department for the Italian National Community and other ethnic groups.The meeting discussed the past period of winemaking in Istria, during which much was done for its development, increasing the quality of wine and strengthening competitiveness in the domestic and international markets. As those present stated, Istria has made extremely big strides in terms of investing in vineyards and new agricultural techniques, and creating a brand of Istrian wine, which has enabled significant success of our wines.Continuing the excellent results of Istrian winemakers and cooperation with the Istrian County, the participants agreed that the time has come to develop a Strategy for the development of winemaking and viticulture in Istria until 2030, in order to keep the region a leader in wine production in the wider environment. world trends in the field of winemaking and made an additional step forward in terms of our market positioning and expansion of the export market and increase competitiveness. As it was pointed out during the conversation, it is necessary to work on a new development path of Istrian winemaking, precisely by consensus and unity of winemakers and the public sector. “The County of Istria and the cities and municipalities strongly support the need to draft a quality document that will provide guidelines for the development of Istrian winemaking, and we will, together with the excellent cooperation with our winemakers so far, jointly assist in securing funds for the Strategy”, Said the prefect Flego, emphasizing that the main goal of the project is to maintain the status of a region leader in wine production, strengthening the brand and label Istrian Quality (IQ) and the development of Istria as an ecoregion.It was therefore concluded at the meeting that within the Vinistra Association, which brings together almost all Istrian winemakers, talks will be held on the main goals to be achieved in winemaking, and then the development of the Strategy will define all steps and activities to be implemented in the future. long-term. “We need to brand Istria as a wine region – emphasize the advantages of different Istrian terroirs, emphasize indigenous varieties as the main Istrian trump cards in branding the region and encourage additional promotional activities for the label IQ – Istrian quality for wine.”Points out the President of Vinistra, Nikola Benvenuti.The Association of Winemakers and Winegrowers of Istria was founded in 1994 with the aim of providing professional assistance to members, better connecting producers, representing their interests, nurturing and maintaining traditional customs related to winemaking, better presentation and promotion of wine and creating the image of Istrian wines as quality and natural products. . Today, the association has about a hundred members from the Istrian County, among whom some winemakers have been awarded many times, but also winemakers who have just started wine production.