first_imgTalk it over.Your employees are a goldmine for great information about your marketing initiatives, especially those on the front line. Ask them what feedback they’ve been getting from members about the campaign. Are they getting questions or inquiries? Is the message and offer compelling? What suggestions do you have that can make the marketing campaign better?If employees feel like their input is valued and see their suggestions being implemented, they are even more likely to get behind and actively support the credit union’s marketing. In fact, doing marketing without employee buy-in and participation is probably the biggest single indicator as to a campaign’s success.I tell each one of my clients that, in order for our marketing to be as successful as possible, everyone in the credit union needs to understand they are a marketer. Tragically, some view marketing as something to do when they have extra resources. For others, it’s got to have bling, or be technologically savvy. After doing this hundreds of times, I can tell you that success hinges on these four points. Whether typical or edgy, old or new, a solid, clear message aimed at a well-defined target will get you the results that will make marketing dollars the first non-negotiable line item in all future planning. Maintain momentum.Any marketing campaign has two main components: internal and external. Before it is launched, make sure every employee is informed of the campaign with specifics on what members are going to see and how it’s going to be marketed. Make sure that progress is regularly communicated and top performers are recognized throughout the campaign.Externally, be sure to commit to the same consistency of message with your target audiences thought the campaign period in order to keep the momentum going. Have you ever wondered where your marketing is falling short? Ever looked in the rear-view mirror after a campaign and thought, “why didn’t our community get all over that,” or “people heard the message and some took action, but this was a great deal…what went wrong.”First of all, don’t panic! Not every marketing campaign or effort is a home run – even for the most talented and seasoned marketers. In fact, failures can be a great opportunity to learn more about your members, community, and your credit union.Before we can diagnose a problem, we need to know the root cause(s). “It’s just not bringing in as many loans as we thought it would” is not a lot to go on, so let’s dig deeper. The next time you feel like your marketing isn’t working, follow these steps to ensure future success:Ask questions like:Who was your audience? “All members” is much too broad of an audience because it is impossible to develop a campaign, offer, and message that appeals to a mass audience. The more defined the audience, the more successful the campaign.What was the messaging? If you focus too much on the technicalities of a product or service and not about the benefits of it and how it can help members, it’s going to fall on deaf ears. Remember, your members see about 10,000 marketing messages per day that all scream “buy me, use my product, our company is so great!” A clear, concise message tailored specifically to your target audience has a much better shot at cutting through the noise and getting your members to take action.How are your members consuming communications from the credit union? For example, If your website or emails blasts aren’t optimized for mobile or tablet viewing, but a majority of your members are communicating with you through those channels, you’re missing out on a big opportunity to communicate with them their way where they are.Did you have a realistic goal for the campaign? It’s hard to know if a campaign is successful if you don’t have a clearly defined and achievable goal for which to shoot.center_img 53SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Amanda Thomas Amanda is founder and president of TwoScore, a firm that channels her passion for the credit union mission and people to help credit unions under $100 million in assets reach … Web: www.twoscore.com Details Measure & adjust.Using your credit union’s trends and profitability for the campaign’s product, set a realistic, achievable goal, and measure it regularly throughout the campaign. Break it down into monthly and weekly benchmarks so you’re able to quickly identify opportunities for improvement and adjust accordingly. This part is crucial to any campaign’s success; set-it-and-forget-it will yield disappointing results.last_img read more

first_imgAs the oldest student organization at USC, the Trojan Debate Squad has more than 70 members — and some of these students are making their mark on the national stage.Seniors Aron Berger and Hex Larsen were both given Cross Examination Debate Association National Debate Scholar summa cum laude awards for academic excellence. Photo courtesy of Kiran Dhillon.This year, two USC seniors received the highest honors in national debate tournaments for their academic excellence, debate success and contributions to the community.Hex Larsen, a senior majoring in gender studies, and Aron Berger, a senior majoring in philosophy, politics and law, received several recognitions at this year’s Cross Examination Debate Association National Tournament and the National Debate Tournament.After the duo competed together in the CEDA National Tournament, Larsen was the first USC debater to be ranked the top speaker in the tournament’s 47-year history.“I was awarded top speaker out of 150 debaters at the tournament — it’s the largest national championship,” Larsen said. “To be the first USC top speaker of the CEDA tournament is really an honor.”Larsen was also awarded the CEDA Brian “Baby Jo” Johnston Debater of the Year Award, which recognizes an outstanding debater who demonstrates a commitment to the highest values of the debate community.“The Debater of the Year award is not just about debate success, but it is also about camaraderie and what it means to be a community member in debate,” Larsen said. “Being awarded was really special to me. It really illuminated the impact I’ve had on others.”Larsen and Berger, who also compete as a team, were each awarded CEDA National Debate Scholar summa cum laude awards for academic excellence, as well as All American Debate Squad awards for competitive and academic success, good conduct and contributions to the squad.At the 72nd annual NDT, the duo received an overall yearly ranking of ninth best debate team in the country.Kiran Dhillon is the Trojan Debate Squad’s first female director, and under her leadership, the team has been ranked in the top 50 teams in the nation for two years in a row.“I’m really proud of [Larsen and Berger],” Dhillon said. “In the time I’ve been at USC I’ve seen them help to transform the squad.”When they are not competing, Larsen and Berger participate in community service programs for the Los Angeles Metropolitan Debate League, mentor youth across Los Angeles and coach younger members of the Debate Squad. Larsen and Berger said they plan to continue applying the skills they have learned for the past few years in debate to their work within the community and in their daily lives.“Because the [debate] topic was about health care this year, throughout the year Aron and I had to have some really serious conversations about what it meant to care for one another and in what ways we were not being caring to one another and to people outside of us,” Larsen said.Other argument topics of this year included the interconnection between health care and the military and the effect of cleanliness on personal views of health.“I hope [our work] has a lasting impression on how people in debate care for each other,” Berger said. “ I just think if there’s a topic, there’s an academic obligation to really get at it and interrogate it.”Dhillon says the two seniors have made their mark on the debate community. “There are so many things I’ll remember about [Larsen and Berger],” Dhillon said. “They’ve both been active participants in a larger debate community that sometimes gets stuck in the minutia of competition and forgets about the day-to-day care about one another.”last_img read more

first_imgESForce has announced that it will be partnering with KFC for an upcoming season of an international youth project called KFC Battle, a ‘large-scale sports, cultural, and educational project aimed at young people’.The last season brought together 250,000 participants and visitors, who will be joined this year by thousands more young people from Russia and the CIS region, in cities including Moscow, St. Petersburg, Kazan, Krasnodar, Novosibirsk, Omsk, Rostov-on-Don, Samara, Saratov, Surgut, Tver, Tyumen, Ufa, Volgograd, Astana, and many, many more.Support for the participants will be provided by genuine professionals in their respective fields, people who have already made the journey now lying ahead of the young sports players, performing artists, and bloggers. This year, KFC Battle will for the first time include a KFC Esports Championship in Dota 2, with famous player and RuHub analyst Yaroslav “NS” Kuznetsov as mentor. Analysis studio RuHub will also take charge of livestreaming the KFC Esports Championship.The championship is open to any team from Russia and the CIS consisting of players aged 14 or over, and participation in the championship is free. The qualifying stage will consist of two online qualifiers to determine the 4 strongest teams that will be invited to compete in the concluding round, the Superfinal in Moscow on July 21–22. The winning team of the KFC Esports Championship will earn a quota in the Dota 2 finals of the 2018 Russian Esports Cup, held by the Russian Esports Federation, as well as a trip to Europe.Darya Martynova, Project Leader of KFC Battle, said: “Our project works with trends among the young. These days, esports is a full-fledged sport with a great number of young enthusiasts around the world. Branching into esports is an important step in KFC BATTLE’s development as a project. We are faced with an interesting task: to organize an international Dota 2 Championship with a spectacular final in Moscow. We are confident that, with a major holding like ESforce as our partner, we will be able to hold a truly large-scale, professionally organized tournament”.All details of KFC BATTLE’s new season are available on their official website, www.kfcbattle.com.Esports Insider says: ESForce and KFC have hatched a great plan here to provide this eggcelent opportunity for younger players in Russia and the CIS region. KFC are a huge, globally-recognised brand that can help further legitimise the opportunities for careers in esports to a younger audience.last_img read more

first_imgThe construction company that was building a pedestrian bridge at Florida International University that collapsed and killed six people in March 2018 has won a contract extension for projects at Miami International Airport.According to The Miami Herald, Miami-Dade County commissioners this week unanimously approved the extension into next year for Munilla Construction Management.The vote extends MCM’s $50 million agreement, originally signed in 2011, to manage small construction projects at the airport. The extension makes the deal worth a total of $130 million.Airport officials expect to award a new contract by the end of this year. The bidding process will be open to MCM and other companies.MCM filed for bankruptcy earlier this year and is currently settling claims related to the bridge collapse.last_img read more

first_imgThe Palm Beach County Sheriff’s Office is currently investigating a shooting that left one person dead in Greenacres.The incident was reported on Sunday just after 9 p.m. in the 1400 block of Summit Pines Blvd.Authorities say they received a call about a possible shooting and arrived to find the victim shot to death.Deputies are now working on finding a motivate and the shooter.If you have any information about this incident you are asked to contact Crime Stoppers at 1-800-458-TIPS.last_img